Following on from our recent retrospective on ‘10, we thought it would be a good idea to give you an idea of the 5 key areas we are working on in 2011.
Yep…it’s going to be a pretty busy year!
1. Beyond the smoke
Although London was a great place to launch Shutl, we have never thought of our service as being limited by the confines of the M25… The rest of the UK, and indeed the rest of the world, needs to benefit from delivery at rocket speed. 2011 will finally see this happen… for the UK at least.
Although today we can’t tell you when exactly we will be expanding where, we can tell you that we are aiming to cover all major UK conurbations by Xmas. Our wider UK roll-out is determined by 3 key factors; volume of retailers within a specific geography, consumer demand and carrier coverage.
If you would like to influence our plans, go ahead and register your interest with us by clicking on one of the following links!
2. Showing off
The implementations that we have done to date pretty much all fall into the “proof of concept” category. They are great at demonstrating that Shutl is not a pipe dream, that customers love our service, and that it makes good economic sense to the retailer has a +ive ROI however none are anywhere near as compelling as they could be. The projects that you will see launched over the next six months are going to be case studies in how retailers can really maximise ROI from Shutl.
3. Getting credible
The retailers that are currently offering Shutl took a gamble and have pioneered our service. We’re delighted to say that they’ve been rewarded with some great results and that we have been able to demonstrate significant improvements to profitability and satisfaction.
That we have nice things to say about ourselves, is fairly predictable. The next step is for our retail partners to start testifying as to the value of our service. Expect some case studies in the not-too-distant future.
4. Democratising Shutl
We want to make it clear that in order for a retailer to benefit from Shutl you don’t need to have billions in turn-over, hundreds of locations and an army of developers. We want the Shutl service to be open and accessible to retailers of all shapes and sizes.
In order to make Shutl implementation cost effective, we are working with a number of key partners, vendors (particularly eCommerce platforms and ERP/EPOS providers) and digital agencies. A great example of what is possible is the module we have developed with POD1 for Magento, the world’s fastest growing ecommerce platform.
5. Shutl as a verb
Over the last year we’ve done a fairly good job of making ourselves known to relevant retailers. Let’s just say that Tom is in need of a new pair of shoes…
Our next and greatest marketing challenge is in getting consumers to start demanding Shutl from their favourite retailers. Building a consumer brand is an expensive business, and we are but a cash-strapped start-up… however we have some pretty nifty ideas up our sleeve.
Let me share one of them… its pretty ground breaking… provide our current customers with an experience they want to rave about.
Is there anything you think we are missing? Great if you could add in the comments below.
