Posts Tagged ‘linkedin’



Bigger, later, faster, maler & mobiler: a very Shutl Christmas!

Monday, January 16th, 2012

After a manic December, we thought it would be interesting to dive into the data and see what we could learn from this Christmas.


Christmas was surprisingly late, though we weren’t!

  • 51% of all peak shutling happened over a 10-day period (from 14th to 23rd December), with 24% occurring over a frantic 4-day window (from 19th to 22nd December). 2010 happened to be even later / more frantic for Shutl although we suspect that was an anomaly caused by the snow and shoppers not being able to receive their previously ordered shopping.

  • Shoppers bought 2 hours later in the day versus pre-peak, with a seven-fold increase in insomniacs placing online orders between midnight and 3am.

  • Our fastest delivery was an order placed at Oasis on 16th November 2011, delivered in 17mins : 24secs of checking out. This was 41% faster than last year’s quickest (29mins : 24secs), though still some way off Shutl’s 14mins : 59secs world record set in March 2011.  Average ‘Now’ delivery time was 85mins : 01secs.



What separates the sexes?


  • Pre-peak, men accounted for only 36% of Shutl orders on average, however 38 / 40 days leading up to Christmas saw an increased proportion of men using the service. Saturday 17th December saw the first (and only) time male users outnumbered female!
  • Men seemingly have higher expectations than women – or at least perhaps they don’t value their time as highly! Feedback left by female shoppers over the period consistently ranked the Shutl service 4% higher than their male counterparts, scoring it a whopping 96% combined across ‘value for money’, ‘ease of use’, ‘speed of delivery’ & the ‘delivery person’. The greatest variance (150%) was for ‘value for money’, although male perception improved considerably over the Christmas period.



Kindle beats iPad in battle, but Apple is winning the war

  • Consumer electronics accounted for 55% of top 100 products shutl’d.
  • The Kindle was the most popular item Shutl’d, representing 1.6% of all transactions and outselling iPads by almost 2:1.
  • When including iPods, Apple narrowly pips Amazon to the post, accounting for 1.7% of all items shutl’d.



Xmas 2011: bigger, cheaper and mobiler

  • 155% increase in the availability of Shutl (0.5m+ shoppers were offered Shutl this year). This is the combined result of more retailers offering the service and the successful completion of the first phase of our national expansion plan.
  • 2,570% more shoppers chose Shutl versus 2010, driven by increased availability, greater awareness and promotional pricing.
  • The average price paid for Shutl delivery over the holiday period was £5.64, with over 40% of customers receiving their delivery for free.
  • 4,385% growth in the number of people using the Shutl service via a mobile device, with iPads proving to be the most popular (accounting for a whopping 77% of all mobile traffic).




5 Predictions for Xmas 2012

1. 5m+ shoppers will be offered Shutl during peak 2012: With increased coverage and new retailers coming on board, we expect 10x increase in availability of Shutl next year.
2. Majority of deliveries will be free: Having demonstrated this year that offering Shutl for free makes customers more likely to buy (not just choose Shutl) we expect Shutl to become a mainstream promotional tool.
3. Retailers will expand opening hours over Christmas period: Given that shoppers are shopping later, we expect several retailers serving key product categories to remain open much later in the day with some city stores even offering 24/7 delivery…
4. Shutl to me here!: It is clear to all that mobile shopping is not just a fad. We expect innovative retailers to make use of the inherent advantages of mobile and start allowing shoppers to order deliveries to non-home/work locations. i.e. hairdresser, restaurant etc.
5. Sub 10 minute delivery: With more retailers, greater coverage and improved implementations, we believe it is only a matter of time before the 10 minute barrier is broken…



The Shutl delivery manifesto

Wednesday, December 21st, 2011

Many of this year’s last minute shoppers will be giving a wide berth to online retailers having been let down by them and their delivery providers last year.

We thought therefore that now would be an opportune moment to spell out what shoppers can expect when they choose delivery by rocket and why we are just a little bit different from your average delivery provider.

(more…)



Everything you never wanted to know about delivery…

Friday, November 18th, 2011

Oh yes, the time of seasonal delivery surveys is upon us!

Don’t worry though, here at the Launchpad we’ve read them all and extracted the most interesting factoids so you don’t have to… and acknowledging that few people gets as turned on by delivery data as we do, marketing Guy has even tarted them up and created a pretty infographic for your delectation!




  1. In 2007, 29 million people received at least one home delivery over the course of the year (58% of the adult population).  By 2010 this had increased by 22% to 35m people (69% of the adult population).1
  2. In 2007, the average online shopper spent £475 over the course of the year, increasing by 44% to £682 in 2010.1
  3. Although the greatest users of home delivery are aged 35-54, the fastest growing age bracket are the 55+.1
  4. 48% of internet shoppers say that they shop online in order to save time.1
  5. 58% of shoppers say they would be more likely to use home delivery if the service was faster or more convenient.1
  6. 22% of shoppers say they would use home delivery more frequently if the charges were lower.1
  7. Almost one in ten people (9%) say they have been put off online shopping this Christmas because of previous problems with delivery.2
  8. At 27%, more than a quarter of all those polled say they had encountered a problem with online Christmas deliveries in the past.2
  9. 61% of people say they blame the retailer if a delivery is late.3
  10. 12% of people say they chose to shop with a competitor after being left waiting for too long.3
  11. 36% of customers say that when made to wait for a delivery they have complained to friends about the company, with 9% posting their complaint online.  Conversely, 32% claimed they would recommend a company for an on-time delivery.3
  12. 26% of shoppers have taken a day’s holiday to wait in for a delivery, at an estimated cost of £177 per person per annum in lost time and wages.3
  13. Almost one in 10 Britons (9%) have taken a day off sick to wait for a delivery.3





Sources:

1 Verdict UK Home Delivery & Fulfilment, November 2011 (sample: 1,944 UK consumer interviews)

2Postcode Anywhere, November 2011 (sample: 1,000 UK consumers)

3 TOA, November 2011 (sample: 1,006 UK consumers



The Delivery Horror Show

Tuesday, October 25th, 2011

To celebrate the countdown to Halloween, we’re asking you to recount your most grim and ghastly tales of delivery disaster!

The web is jam packed with bloodcurdling horror stories – from the mysterious cards that arrive through the letterbox without any warning to packages that arrive as if mauled by unknown fiends.  A quick social search of traditional delivery networks gives a harrowing view into an evil underbelly of customer dissatisfaction. Opinion aggregator Amplicate shows that out of 4,844 online comments mentioning the four largest UK couriers, 72% were classified as ‘hate’ comments!  We want to dive a little deeper and hear exactly what it is that makes you squirm in your sleep…

To enter the competition, all you need to do is ‘like’ Shutl on Facebook and post a video or photo (or link to a video or photo) onto our wall of the delivery nightmare that really makes your blood run cold.  There’s £100 of Argos vouchers up for grabs, with the prize going to the entry with the most ‘likes’ at 12pm on Monday 31st October*… so get your friends involved!

*In the event of a draw, Shutl reserves the right to pick the winner, with bonus points going to the entry that makes us laugh the most.



Preparing for re-launch: Shutl 2.0

Wednesday, October 5th, 2011

From a brand perspective, Shutl blasted off in December ’09 at Le Web in Paris;  the day our website went live and we made our ambitions public.

Prior to Le Web, we’d only shared the Shutl identity with a very select group of key constituents: retailers, couriers and shoppers (mainly family and friends). It received positive feedback, with people warming to its retro charm.  It felt to us like we were laying the foundations of a great digital brand of the future.



So why, less than 2 years later, are we about to rebrand?



1.  We now know who we need to engage and how

Shutl’s current identity was developed to a creative brief determined by what we thought the business’s needs would be.  The trouble is that at the time that brief was written there was no business! Just a bunch of assumptions, and aspirations…

Now, 2 years in and with a bit of practical experience under our belt, we are in a good position to re-evaluate those assumptions.  We know exactly who we need to engage with and, more importantly, how we should go about doing it.  Our business is B2B2C, and our brand needs to speak to both consumers and retailers… albeit at different levels.



2.  We know what brand assets we require.

In re-evaluating our requirements, we scoped out a “brand toolkit” (assets, iconography, guidelines, etc.) that we deemed necessary for the job.  Our first stop was to see whether we could deliver on all these elements with the existing identity. The conclusion was that as much as we love our brand, it doesn’t give us the flexibility we needed.

Critical to Shutl’s success is generating sustainable value and competitive advantage for the retailers that we serve.   Whilst Shutl has proven attractive to higher value customers, retailers can only truly benefit if they communicate the proposition effectively within their customer journey.

In order for a retailer to attract/convert customers off the back of Shutl, shoppers first need to be aware that the retailer offers the service!  To that end our identity and proposition needed to be able to take the form of a badge that could be displayed (proudly!) on their websites and any other channels they offer the service across.  It has to be able to occupy its own space so that it is both distinctive and consistent in appearance, irrespective of the background it is displayed against.



3.  We need to remove the barriers

Having deployed our brand identity across a bunch of major high street names, we’ve met with a couple of grumbles over and over again… namely that the shape and colour of our logo and icons were awkward and didn’t sit comfortably with incumbent elements of their webpages. These grumbles only present us with barriers to making our service more ubiquitous.  So we had to remove them.



4.  Sooner is better than later

Although we are unwaveringly intent on world domination, Shutl is currently still only offered by a handful of UK retailers.  It seemed prudent, therefore, that if we were to rebrand then we should do so sooner rather than later. Whilst only a small percentage of UK shoppers have interacted with or are aware of Shutl, the cost of change to our business (in terms of lost brand equity) is relatively small.  It is also relatively painless for our retailers given that there are currently only a small number who have integrated Shutl with their channels, some of whom are already working on new and improved implementations of the service.


So when will the new identity be launched?  With a bit of luck sometime in early November, though the exact date is till TBC.  Of course, we’ll all be very sad to move on from something that we’ve nurtured over that last few years, but we’re confident that version 2.0 will better equip Shutl for the future.

Over the coming weeks we’ll be tightening up the sprockets, so keep your eyes peeled and prepare for lift off…!



Shutl launches across another 6 UK cities!

Tuesday, October 4th, 2011

Following the launch of our service in Manchester, Leeds, Glasgow and Edinburgh over the summer, today we’re delighted to announce a further roll-out to Aberdeen, Belfast, Birmingham, Bristol, Cardiff and Liverpool!

A huge welcome to shoppers living in and around these 6 cities!   As of today you can now choose Shutl delivery from Karen MillenOasis, Coast and Warehouse.

Don’t panic If we are not yet delivering in your area or from your preferred shops!  Instead, drop us a comment with your nearest town and the names of the retailers you would most like us to be working with.  We’re currently seriously hard at work expanding both our coverage and our retail partners, so your input would be most welcome!

The delivery revolution is gathering momentum…



September is going to be busy…

Tuesday, September 13th, 2011

After a long summer, September is synonymous with back to school and knuckling down … and looking at the Shutl calendar, it looks like we’re going to be very busy indeed! Here’s some of the stuff we’re up to:

Retail Systems Multichannel Retail Summit
Tuesday, 13th September 2011 @ The IOD Hub, London
FREE for retailers and consultants

Tom will be joining many leading industry experts to discuss the shortcomings of traditional delivery methods and illustrate how delivery can become a means of improving conversion, increasing AOV and enhancing the shopping experience. He will then share details of Shutl’s first clients, results to date and future plans.








BOOK NOW



Retail IT: Celebrating 10 years in Retail!
15th September 2011 from 16:00 to 18:30 @ The Fashion and Textile Museum, London
FREE for retailers and partners of Retail IT

Tom Allason (he gets around) will be joining a hostof industry speakers and Retail IT partners to discuss current delivery trends and how these are shaping the future of the industry. He’ll also demonstrate how “putting the rocket into retailing” can deliver long-term, sustainable competitive advantage for retailers of all sizes.
BOOK NOW

The Retail Conference 2011
21st September 2011 @ America Square Conference Centre, London.
FREE for retailers

Now in its 5th year, this event attracts some 300 delegates from the UK’s leading retailers and is consistently oversubscribed. David Tarbuck, Multichannel Development & Operations Manager at Argos, will be sharing best practices in multichannel fulfilment, talking about their partnership with Shutl and the results it has delivered to date. His keynote seminar will look at:

• How such a service is made possible
• What it was like to implement
• What the impact has been on Argos’ business
• What customers are saying about it…

This is a unique opportunity to hear from Argos, the dominant force in UK multi-channel retailing, and discover how they’re innovating to ensure they can meet their customers’ wants and needs in the future. Oh yeah, and Tom will be speaking too… what a slut!
BOOK NOW



Festival fever!

Friday, August 26th, 2011

Muse!  Pulp!  Jimmy Eat World!  It all kicks off at Reading and Leeds tomorrow, and we’ve got festival fever.  Of course, your boss has just handed you a pile of work because you’re taking Friday off and you’re going to be in the office until at least 8…  And you only discovered last night that your tent is mouldy and you have nothing to wear.  Luckily, Shutl are looking out for you!  Order from your essentials from Argos, get a quick makeover at Oasis, and snap up a bargain at Warehouse – all within 90 minutes!

1. Shelter

If you need a tent, you can’t go wrong with this stylish pop-up number. It will save you time pitching so you can arrive is style and get right into partying.  It’s distinctive enough to stand out from the crowd, without screaming “steal me” and best of all, it’s less than half price!




2. Sleep

If it suddenly looks like the flimsy summer sleeping bag you packed just isn’t going to cut it, and have no space to pack wooly socks and a hat to sleep in, upgrade your sleeping bag to a 500gsm – it’s like a cocoon shaped hug, protecting you from the elements as those around you shiver in the August downpours.





3. Fashion

If you just can’t get your head around Wellies, and are confident you’ll be able to blag your way into the carpeted bliss of the VIP section, these boots will look fantastic with some shorts and a vest top. What’s more they will last you all the way though autumn! Team them with this amazing cardy, and you’ll be the chicest chica in the arena!




Finally, if you’re really stuck for something to wear, there is always that fail-safe festival favourite – the humble playsuit.  Comfortable yet stylish, it allows you to get a tan without stripping off, and you can piggy back on your mate’s shoulders without giving everyone trying to get a glimpse of Jarvis Cocker an eyeful! We love this one from Warehouse: and with the special offer on at the moment; it could be Shutl’d to you for just 90p!



Blast off! Shutl launches across 4 new UK cities.

Thursday, August 4th, 2011

From our earliest days we have been keen as mustard to make Shutl available to shoppers around the world. We’re well aware, however, that we needed to be confident we could walk around the house before we were ready to head out to Kingston in search of Mr Bolt.

With this in mind, to date we have limited Shutl to the confines of London’s M25 while working tirelessly with our courier and retail partners to get the basics of our service right.

502 days on from our first delivery, we feel like we are finally there… and today we’re delighted to announce that Shutl delivery is now available to shoppers in and around Manchester, Leeds, Glasgow and Edinburgh.

If you live, work or play in/around any of these towns and want to give our service a go, you can now find us at Karen Millen, Oasis, Coast and Warehouse.

Over the coming weeks/months we aim to launch across more cities and with additional high street names , so if you’re feeling left out please don’t panic! Instead drop us a comment with the towns & retailers you would like to see offering Shutl and we will do our absolute best not to disappoint.



R.I.P. Rupert Greenhill: Shutler. Investor. Dog walker. Friend.

Tuesday, July 26th, 2011

Last week, the Shutl crew lost one of our first recruits; Rupert Greenhill, who joined us as an intern in July ‘09. Truth be told, at the time there really wasn’t very much of a crew. Although Guy, Steve and I were all working together, none of us were employees and we had no office. Instead we enjoyed the hospitality of Shoreditch House and my living room.

Rupert stood out among applicants for the internship “at a stealth tech startup” that we advertised on Enternships. For starters, he was 28… he possessed a law degree and had spent the previous 3 years enjoying success on a city trading floor. He was basically over-qualified to be doing any of the jobs we were doing, let alone be an intern!  Intrigued, I set up an interview. Rupert explained to us openly that he had been unsatisfied by banking and wanted to find a role where he could develop his business skills whilst ‘making a real contribution to growing a successful and lasting business’. We knew he was right for us immediately and offered him the internship. Fortunately for us, Rupert accepted – despite the fact that we had no funding and so were paying next to nothing.

When we took on our first investment, we offered Rupert a full-time job. He asked if he could invest in the pre-business and so we were delighted to have him as a shareholder too. The following year his £10k came in very useful, buying us another much needed week as we finalised our second investment round.

Rupert’s named role was ‘business development’ which was our way of saying we weren’t creative enough to come up with a title for all the things we needed him for!

He went out and found several of our first clients and worked very closely with Start London, ensuring we were able to make our first delivery. He took bookings for them over the phone when their site was down or they wanted to offer Shutl to an in-store customer. He acted as our in-house legal council and saved us countless gazillions over the years in legal fees for capital raising, IP registering, agreements with our retailers, carriers & consumers. He took on with gusto the role of information / data compliance officer and everything else we threw at him; including regularly taking @Shutldog for walks (particularly when Hendryks was only a few months old and at his most attractive to humans of the opposite sex…).

Rupert was a great ambassador to clients, partners and potential employees. He was also responsible for recruiting our first development intern, the Crawfmeister, who like Rupert also joined our crew full-time.

Feeling tired at the end of last year, shortly after celebrating his 30th birthday, Rupert went to his GP who sent him off for tests. The results were not good. Although he was initially diagnosed with Hodgkin’s Lymphoma, a relatively treatable form of cancer, subsequent tests showed him to have a rarer and more malignant form.

Soon after his diagnosis, Rupes came to see me to explain his situation. It was crushing, particularly since he was so healthy and full of life. He put on a very brave face and was matter of fact regarding treatment etc. I could only imagine what must have been racing through his mind. Rupert then asked me something surprising, whether he could continue working ostensibly so that he could maintain a degree of normality in his life. I agreed very quickly. The truth being that I just didn’t know how we could cope without him.

As Rupes’ treatment progressed and his prognosis worsened we saw less and less of him, despite always being at the other end of a phone call/email whenever there was a question that none of us could answer. His and our hope was always that chemotherapy and radiotherapy would weaken the cancer enough that he could undergo a bone marrow transplant. I received an email from Rupert last Sunday letting me know that his latest treatment hadn’t been successful and that he did not have much time left. He wanted me to pass on the news to his colleagues and also to make arrangements for his shares and let me know that there would be a ‘party’.

Alongside the rest of the Shutl team, I feel incredibly privileged to have worked with Rupert over the last two years and fortunate to call him a friend. We only wish that he would be around to see the fruits of his labour and hugely valuable contribution. He is already greatly missed.

Our thoughts and prayers at this difficult time are with Rupert’s parents, his brother & sister and his many, many friends.