Posts Tagged ‘eCommerce’



Everything you never wanted to know about delivery…

Friday, November 18th, 2011

Oh yes, the time of seasonal delivery surveys is upon us!

Don’t worry though, here at the Launchpad we’ve read them all and extracted the most interesting factoids so you don’t have to… and acknowledging that few people gets as turned on by delivery data as we do, marketing Guy has even tarted them up and created a pretty infographic for your delectation!




  1. In 2007, 29 million people received at least one home delivery over the course of the year (58% of the adult population).  By 2010 this had increased by 22% to 35m people (69% of the adult population).1
  2. In 2007, the average online shopper spent £475 over the course of the year, increasing by 44% to £682 in 2010.1
  3. Although the greatest users of home delivery are aged 35-54, the fastest growing age bracket are the 55+.1
  4. 48% of internet shoppers say that they shop online in order to save time.1
  5. 58% of shoppers say they would be more likely to use home delivery if the service was faster or more convenient.1
  6. 22% of shoppers say they would use home delivery more frequently if the charges were lower.1
  7. Almost one in ten people (9%) say they have been put off online shopping this Christmas because of previous problems with delivery.2
  8. At 27%, more than a quarter of all those polled say they had encountered a problem with online Christmas deliveries in the past.2
  9. 61% of people say they blame the retailer if a delivery is late.3
  10. 12% of people say they chose to shop with a competitor after being left waiting for too long.3
  11. 36% of customers say that when made to wait for a delivery they have complained to friends about the company, with 9% posting their complaint online.  Conversely, 32% claimed they would recommend a company for an on-time delivery.3
  12. 26% of shoppers have taken a day’s holiday to wait in for a delivery, at an estimated cost of £177 per person per annum in lost time and wages.3
  13. Almost one in 10 Britons (9%) have taken a day off sick to wait for a delivery.3





Sources:

1 Verdict UK Home Delivery & Fulfilment, November 2011 (sample: 1,944 UK consumer interviews)

2Postcode Anywhere, November 2011 (sample: 1,000 UK consumers)

3 TOA, November 2011 (sample: 1,006 UK consumers



Shutl goes mainstream with Magento!

Wednesday, January 5th, 2011

A lot of the people we speak to think about Shutl in the context of Argos – our ‘big’ client.  Whilst this is entirely forgivable, it is also somewhat problematic for us for 2 reasons:

1)      Whilst we are very proud of our work with Argos, the implementation is not exactly a poster-child for our service since Shutl is currently only offered to shoppers who have made a reservation from a participating Argos store.

2)      Since Argos is a very very very large retailer, some SMEs are under the impression that implementing Shutl is beyond their means.

Over the last few months we’ve been working with our friends over at POD1 to develop a shiny new Shutl module for Magento, the world’s fastest growing ecommerce platform.  The module, which shows off the full capabilities of Shutl, will allow Magento customers (mainly SMEs) to quickly,, easily and cheaply offer Shutl.

If you would like to be one of the first retailers to try out the module, please comment below or drop us an email to: info@shutl.co.uk

(Screenshots below are taken from our demo environment).

About POD1

POD1 are a creative digital agency who specialise in designing beautiful, commercially focused websites that optimise the online customer experience. They have a dedicated ecommerce design team who are all specialists in getting the maximum from the Magento platform.
POD1’s e-Commerce clients include: Uniqlo, Kurt Geiger, Jigsaw, Coast, Links of London and Matthew Williamson to name but a few…

About Magento

Magento is a feature-rich, professional open-source ecommerce solution that offers merchants complete flexibility and control over the look, content, and functionality of their online store. Magento’s intuitive administration interface contains powerful marketing, merchandising and content management tools to give merchants the power to create sites that are tailored to their unique business needs. Completely scalable and backed by an extensive support network, Magento offers companies the ultimate ecommerce solution.  Magento is the world’s fastest growing ecommerce platform with 60,000 merchants!



Are you a potential Shutl partner?

Thursday, November 18th, 2010

Over the last year we’ve received some resoundingly positive feedback: firstly, that Shutl has an awesome and unique delivery proposition that really resonates with shoppers. Secondly, retailers appreciate the value Shutl brings their businesses and are keen to offer the service.

Having our business proposition substantiated in such an unequivocal way has been heartening.  But by no means does this mean we can sit back and relax…

We aim to change the face of delivery, and so far we have only scratched the surface.  Proving demand is a great first step, but the biggest challenges we face in the short term are around on-boarding those retailers that want to offer Shutl to their customers.  Most commonly:

  • Multichannel retailer does not currently have accurate visibility of stock in local stores and so must look at implementing a watered down version of the Shutl proposition until such visibility is available.
  • Multichannel retailer has this capability, however due to complexities of the systems in place (ERP, EPOS, ecommerce) and the operational challenges, any implementation project must be fully scoped, prioritised and scheduled accordingly into their existing technology roadmap.

We’ve been putting some thought into how best to tackle these challenges. And the answer we’ve come to is probably an obvious one; partners.

Whilst we know a lot more about retail and ecommerce than we did a couple of years ago, we are still learning.  We believe the above issues can all be resolved by working with those experts that already offer value-added services to retailers.

Having spoken to a number of potential partners over recent months, we’ve started to put together a programme that we are confident will enable us to attract and incentivise the best partners.

So who will the programme target?

Provided we have shared goals and a sound basis exists for partnership, we are keen to hear from the following types of company.

  • Retail consultancies: particularly firms specialising in multichannel
  • Systems integrators (SIs): typically companies engaged to work on technology implementations within the retail space who are familiar with the prevailing systems in the market.
  • Technology vendors: typically companies developing and selling associated technologies into the retail space (ERP, EPOS, eCommerce) to which Shutl adds value.

More information will follow in due course. The programme will be launched in the coming weeks but in the meantime if you’d like to register your interest or request further information then please send an e-mail to partners@shutl.co.uk.



What does ’same day delivery’ mean? It depends where you shop…

Wednesday, August 25th, 2010
August is usually a slow news month for retailers.  This August has been a bit of an exception – at least when it comes to delivery – with both Argos and Firebox launching new same day services.
It may not come as a surprise for me to tell you that delivery is a subject of some interest at Shutl HQ.  What we find particularly intriguing is that whilst there are currently only a handful of retailers offering “same day” delivery, these services can vary a great deal depending on the retailer.

You might be surprised to hear that a ’same day’ service from one retailer could in-fact take up to 36 hours to arrive and cost almost £20… whilst the same service at another retailer could take just 90 minutes and yield change from a fiver?   On the face of it, some ’same day’ services might appear to be rather more equal than others…

With delivery becoming an ever more important differentiator (topic for another post) we expect many more retailers to launch ’same day’ services in the build up to Christmas.  Whilst these offerings will all be labelled ’same day’ we also expect them to vary quite considerably.

Given this, we felt now would be an opportune moment to shed some light on what we believe ’same day’ delivery currently means to retailers and their customers.  It is our intention to use this data to enable a ‘like for like’ comparison of these services particularly as they develop , and promote discourse that might lead to standardisation and, eventually, universally improved customer offerings.
To this end, we are actively seeking feedback from shoppers, retailers and delivery providers in the hope that we can make this table as accurate and useful as possible. If you’d like us to cover your same day service then please get in touch!


NOTE: We have compiled the below table from UK retailers that we are aware currently offer a ’same day’ delivery proposition and the terms of service advertised within their websites.


DISCLOSURE:  Shutl powers Argos’s same day delivery offering and acknowledge this makes us somewhat unbiased… We are therefore very happy to pass the torch on to someone more appropriate should they put themselves forward.



UK Startup Shutl links couriers to online shopping for faster delivery

Friday, April 30th, 2010

The New York Times,



UK startup Shutl links couriers to online shopping for faster delivery

Friday, April 30th, 2010

VentureBeat,



Change…and the ghost of Christmas present

Tuesday, December 8th, 2009
The events of 2009 have been met with a mixed sense of excitement and trepidation. There can be no doubt that this year has been an absolute rollercoaster of emotions! We wept as we watched Woolworths lead the way as the first of the victims of the credit crunch and we jumped for joy as Barak Obama took over the Presidency. Here at the Launch Pad, however, there was one event that moved us to our very core. One event that really made us stop to think (before leaping up and shouting “eureka!”).
The Royal Mail strikes in October and November had a huge impact on the retail industry at a time when annual sales figures, and indeed the state of the economy at large, were still very much in the balance. Studies1 have since shown that this long running row over pay, jobs and modernisation directly led to a £53 million (or 5%) fall in online sales, damaging consumer confidence in the all important run up to Christmas. Nothing is more hurtful than the thought of happy shoppers finding themselves deprived of their shopping – even writing it is painful!
So we reflected on this, and eventually came to a tough conclusion: this setback for our beloved retail industry was, in a bizarre twist of fate, the catalyst for change that we needed. It was the perfect validation for everything we’d been working so hard on bringing to market. Like a phoenix from the ashes, Shutl would launch and with it usher a new era of e-Commerce! Or
1 IMRG Capgemini e-Retail Sales Index
something like that… The Royal Mail was rowing over modernisation. Well, they need row no longer – we’re here!
At Shutl our goal is to bring delivery up to date with the advances made in all other areas of eCommerce. With people able to buy whatever they want in seconds, why should they wait days or even weeks to take receipt of delivery? Why should retailers have to put all their eggs in one basket and tie themselves in to long and costly service contracts with a single supplier? How can they mitigate the risk of disruption to a critical service without making their customers and shareholders suffer? Retail fulfilment is undoubtedly an area that is ripe for change…
So when will you be able to finally test drive Shutl for yourselves? Well, we’re going live with our first customers early in 2010. We can’t disclose dates quite yet, however we can promise you that some of your favourite high street stores will be shutling your goods to your door very soon.
Rest assured that we’ll be observing this Christmas shopping season very closely! Shutl may not be operating a live service, but we’ll be taking notes for next year. We’ll have launched, but we won’t be live – like a ghost of Christmas present.
So there’s the theory. The real question is can Shutl deliver? Fortunately, the answer is very straightforward.
Yes we can.

yes we can

The events of 2009 have been met with a mixed sense of excitement and trepidation. There can be no doubt that this year has been an absolute rollercoaster of emotions! We wept as we watched Woolworths lead the way as the first of the victims of the credit crunch and we jumped for joy as Barak Obama took over the Presidency. Here at the Launch Pad, however, there was one event that moved us to our very core. One event that really made us stop to think (before leaping up and shouting “eureka!”).

The Royal Mail strikes in October and November had a huge impact on the retail industry at a time when annual sales figures, and indeed the state of the economy at large, were still very much in the balance. Recent studies by IMRG/Capgemini have since shown that this long running row over pay, jobs and modernisation directly led to a £53 million (or 5%) fall in online sales, damaging consumer confidence in the all important run up to Christmas. Nothing is more hurtful than the thought of happy shoppers finding themselves deprived of their shopping – even writing it is painful!

So we reflected on this, and eventually came to a tough conclusion: this setback for our beloved retail industry was, in a bizarre twist of fate, the catalyst for change that we needed. It was the perfect validation for everything we’d been working so hard on bringing to market. Like a phoenix from the ashes, Shutl would launch and with it usher a new era of e-Commerce! Or something like that… The Royal Mail was rowing over modernisation. Well, they need row no longer – we’re here!

Shutl watermark icon

At Shutl our goal is to bring delivery up to date with the advances made in all other areas of eCommerce. With people able to buy whatever they want in seconds, why should they wait days or even weeks to take receipt of delivery? Why should retailers have to put all their eggs in one basket and tie themselves in to long and costly service contracts with a single supplier? How can they mitigate the risk of disruption to a critical service without making their customers and shareholders suffer? Retail fulfilment is undoubtedly an area that is ripe for change…

So when will you be able to finally test drive Shutl for yourselves? Well, we’re going live with our first customers early in 2010. We can’t disclose dates quite yet, however we can promise you that some of your favourite high street stores will be shutling your goods to your door very soon.

Rest assured that we’ll be observing this Christmas shopping season very closely! Shutl may not be operating a live service, but we’ll be taking notes for next year. We’ll have launched, but we won’t be live – like a ghost of Christmas present.

So there’s the theory. The real question is can Shutl deliver? Fortunately, the answer is very straightforward.

Yes we can.