A recent report by Kelkoo shows that UK consumers were responsible for a MASSIVE 30% of all European online retail sales in 2009. Collectively we managed to spend £38bn compared to the European total of £127.7bn. Recession? What recession?
Despite these crazy numbers, the online shopping experience still has some way to go. In contrast, IMRG’s Consumer Delivery Report 2010 reveals that there is an increase in concern amongst consumers about the risk of delivery failure. Despite overall satisfaction with delivery services growing by 13% – predominantly due to the increase in more convenient delivery options – 75% of consumers have experienced a complete or ‘1st time’ delivery failure. An alarmingly high number – and a problem that we at Shutl intend to solve!
The report goes on to state that 17 out of 100 deliveries are still not completed in line with the consumer’s ideal expectations.
Just how much more will we spend once the pains around delivery are overcome?
