The recent rainfall has resulted in a bonus for the nation’s retailers, proving that every cloud has a silver lining (sorry – couldn’t resist!). Online sales grew by 18% vs. the same period in 2009, which according to IMRG is the biggest jump since before the recession in 2007.
UK consumers spent £5bn online in July, with the average shopper spending £81 online. Much of this, however, can be attributed to discounts and promotional activities to complement the World Cup. Amazingly, there was a fall in alcohol sales, owed in all probability to the appalling performance of our boys in S. Africa.
Fingers crossed that this news is a sign of positive things to come…
