We are very excited to announce that Laithwaites, the UK’s leading wine merchant, recently launched the Shutl delivery service from its flagship store, ‘The Arch’, at Vinopolis in Borough Market.
Set on the verges of the bustling food market and right next to the Vinopolis wine tour, the Laithwaites occupies an absolutely prime location. With hordes of foody clientele shopping nearby and wine buffs (and winos) walking straight into the store having been inspired by their tastings, there is certainly a ready market to tap into. However, the lack of nearby parking and the ever-so-slight inconvenience of public transport means that the real challenge the store faces is in promoting sales of cases (rather than simply single bottles of wine/spirits).
After a bit of head scratching, Shutl came up with the perfect solution; we developed a point of sale (POS) application that enables purchases to be delivered immediately (within 90 minutes) or at a time of the customer’s choosing. Laithwaites staff now promote the Shutl service in-store, giving customers the option to buy larger/heavier consignments of wine without having to worry about getting it home.
The service is only available from the store itself, so customers must either ring the store (0207 407 6378) or visit in person to benefit from the great deals that are on offer.
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UK’s Leading wine merchant??! that is nonsense Majestic Wine Warehouse are a much larger outfit. Please get them to use Shutl. Thanks.
Hi Ross,
Thank you for your comment.
Majestic are indeed a large outfit however you are probably not be aware that Laithwaites are brand name for Direct Wines Ltd. Although Majestic have more locations, Direct Wines are (by sales) the UK’s largest wine retailer. Direct Wines are also the world’s largest mail order wine merchant.
We would like all retailers- including Majestic- to offer Shutl. Rest assured we are working on this…
Best,
Shutl
It’s a real shame that this isn’t offered online. I’ve been looking for an online wine delivery service with convenient delivery, and this could be it – but the fact that I have to ring them just doesn’t work – I can’t explore their collection that way. I want to relax and order from my sofa…
Please encourage Laithwaites to join the 21st century!
Thanks for the comment Andrew. We’re talking to Laithwaites about integrating the service with their website, as we’re aware that the experience is far from optimal at the moment. Hopefully the days of lounging on your sofa, browsing their top vintages and popping the cork only minutes later are not too far away!
Stay tuned…